by
Angela January 25th, 2010 -
2 Comments »
While the above ad wasn’t the first offensive ad I saw by the Corn Refiners Association, it is probably the most patronizing and misleading. In it, the actor is in effect calling the audiences “dufuses” for believing that high fructose corn syrup is bad for you.
The problem with ads like this is that the public really does know better in the age of the internet. While a strategy like this may have worked in the eighties, now I’m sure these ads encourage quite a bit of Googling on the subject. Once you do, you find out that there has been a huge backlash against the ads on YouTube and the rest of the blogosphere.
It is worth bringing up again because the Corn Refiners Association is still airing the ads, which must mean that they have some degree of efficacy. While we could blog about all of the reasons the ads are wrong, we found a video that does a great job:
Tags: corn refiners association, hfcs advertising, high fructose corn syrup, high fructose corn syrup ads