In this recent TV ad, Apple began aggressively promoting its newer environmentally friendly features:
While Mac hardly needs to do more to promote their computers, they do need to justify the higher price point of a Mac laptop versus a regular laptop to the average consumer. In today’s harsh economic times, an extra few hundred dollars can make all of the difference regardless of the technology. How does this ad, then, help Apple do that?
It sets Apple apart from other manufacturers in that they are actively doing what they can to not only make their notebooks more efficient, but more green. This will resonate with younger buyers who are purchasing laptops for school and parents who truly can’t tell the difference between makes except via the almighty price tag.
Some of the green features that Apple’s notebooks include are:
-zero mercury content (as featured in the ad)
-PVC free, BIG BONUS for environmentalists
-Recyclable aluminum and glass enclosures
-arsenic free glass
There are no announcements regarding environmental updates to any other computer in the Mac lineup but laptops at this time.