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UK Creates First-Ever Green Cellphone Ratings; iPhone Bows Out

by Angela August 29th, 2010 - No Comments »

In a move that shows that the UK remains at the forefront of green thinking, the British telcom company O2 recently introduced a cellphone ranking system that rates the “green” of various cellphones. The rating works on a scale from one to five, with items like the environmental footprint of the company and materials used in the construction of the phone being taken into account.

According to 02′s scheme, the most leafy phone available is the Sony Ericcson Elm, with a rating of four out of five. Apple, however, has chosen to pick up its ball and go home, and has excluded itself from the voluntary rating scheme, likely knowing that they can’t take top prize. RIM will begin participating in the scheme next year. Come on Apple – you can’t win at everything!

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