In answer to an outcry among green consumers for better labeling standards on cleaning products, Whole Foods is launching its own product rating system for cleaning products. Called the Eco-Scale, the rating system consists of three colours; orange, yellow, and green.

Orange
No phosphates, chlorine or fake colours.

Yellow
100% natural fragrances and minimal safety concerns.

Green
100% natural, non-petroleum ingredients.

Any product that does not meet acceptable levels for the Eco-Scale will not be carried at Whole Foods market past April 2012, when the system will be fully rolled out in all stores.

Tags: greenwashing cleaning products, labelling household cleaners, organic cleaners, whole foods

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