Fresh Fuzz

Within the walls of an eco-friendly mattress company

Essentia Blog

Study from Harvard, MIT, LSE Shows Fair Trade Label Increases Coffee Sales

by Angela May 10th, 2011 - No Comments »

Photographer: http://www.flickr.com/photos/cookiemouse/

A fair trade label on coffee packaging can increase sales by up to 13%, says a new study from MIT, Harvard, and the London School of Economics. The demand for fair trade coffee is inelastic, which means it doesn’t drop off in reaction to price increases. When the price was increased by 8%, the same amount of fair trade coffee was purchased.

Conventional coffee, on the other hand, was extremely elastic in its price. When its price increased by 9%, there was a 30% decrease in sales where consumers jumped to generic, lower-priced brand alternatives.

Hopefully this extremely solid study will encourage more of the larger coffee producers to switch to fair trade. While you can argue principles all day, you can’t argue with solid economics.

For more information, check out the abstract of the paper.

Tags: , ,

Leave Comments





Fair Trade Imports Skyrocket in 2010: Fair Trade USA

by Angela April 26th, 2011 - No Comments »

Fair Trade USA released its 2010 Almanac, or annual report, today. In it, we find out that fair trade imports became increasingly more popular throughout 2010. 2010 saw record amounts of fair trade certified imports, organic imports, and increased brand recognition for fair trade certified products.

“As consumer demand for ethically-produced goods increases, we’re able to chip away at the cycle of poverty that grips farming communities around the world,” said Paul Rice, President and CEO of Fair Trade USA.  ”Through their participation in Fair Trade, farming families have earned more than $220 million in additional income since 1998, $56 million of which will be invested specifically in community development programs that provide access to education and life-saving health care.”

For the complete report visit www.FairTradeUSA.org/resource-library/downloads.

Tags: , , ,

Leave Comments





Dragula, Friday the 13th, and Fair Trade Organic Coffee Make Rob Zombie… Busy?

by Angela December 21st, 2010 - No Comments »

While it is tempting to use the phrase “Renaissance Man” to describe Rob Zombie, anyone who has seen one of his movies would just explode laughing at that description (actually, that may have happened in one of his movies…). We are happy that Rob Zombie’s latest project, organic fair trade coffee, is using his bad boy rep to hawk some good for the earth type stuff. The Hellbelly Brew Organic Coffee line has some fairly tony descriptions to go with the typically badass package art:

“Our deepest and darkest roasted coffee. This 100% Certified Organic, Fair Trade Certified™ French Roast offering has a surprising characteristic that you’ll notice when you purchase whole beans – a hint of speckle. This is because we artistically blend our French Roast with a moderate percentage of different roasts, producing a complex taste profile that no other French-style coffee has in existence. Savor the deepness.”

Whether the highbrow tone of the description to go with the raging eyes on the bag was a happy accident or done completely on purpose, we’ll savor the deepness either way. More coffee than coffee.

Tags: , ,

Leave Comments





Organic and Fair Trade Coffee – Two Concepts That Go Hand-in-Hand

by Angela November 17th, 2010 - No Comments »

Coffee produced in small batches without chemicals is far superior in taste to the sawdust that is served up by most commercial coffee brands and coffee chains. Organic and Fair Trade Coffee is now widely available enough that you can take the next step with it – make sure it is organically produced AND fair trade.

Why would you bother to do both? For one, larger coffee growers are starting to establish organic plantations, which in and of itself is not a bad thing. However, as with their sawdust varieties, their organic coffees just don’t measure up to the small-batch companies. I will single out Nabob here not just because they are the only ones to do it, but because they have the unlucky distinction of being the only brand-name organic coffee that I have tried. I bought a large can of it because I was so excited about the concept, and immediately regretted it when I had my first cup.

You know that coffee that has been strained through poop or whatever to taste awesome? This was like that, only it didn’t taste awesome. Yech. Not to mention the major fact that these organic plantations are still not paying their workers fair-trade wages, which is the real reason you should be looking for both “organic” and “fair trade”.

Which companies offer both of these marvelous designations? Quite a few, if you frequent health food stores or gourmet shops you are likely to find one you like. Here are a few I’ve tried, for a marvie cuppa every time:

Kicking Horse

This coffee is the absolute bomb-shizzle. The only one I’ve tried so far is the Kick-Ass, which I loved since I love me a fine dark roast, but I plan on drinking my way through their entire lineup. You can order it from their website if you don’t live in a major urban centre, and I’d pay the shipping gladly if I had to.

Birds & Beans
Not a brand, but a store, with all the brands. We’ve mentioned them on here before, but they bear repeating. If you are in the Lakeshore area of Mississauga, their store is a can’t-miss, and you may order through them online.

Café Sati

This delicious French coffee is luxuriously full-bodied, and makes the perfect cup of coffee. Just open the bag to get a whiff of perfection.

Do you have a favourite brand or store that sells organic, fair-trade coffee? Share in our comments section.

Tags: ,

Leave Comments





Starbucks Buys 40 Million Pounds of Fair Trade Coffee in 2009

by Angela October 19th, 2009 - No Comments »

YouTube Preview Image

Starbucks may not be a enviro swear word anymore. With 2009 not even at a close, the giant coffee chain has purchased 40 million pounds of fair trade coffee. That’s not a commitment or a promise to “do better”; that is a real action that other businesses would do well to emulate.

Fair Trade involves a lot more than simply paying market rates for coffee beans. It involves developing a relationship with the farmers, offering technical advice, and in some cases even credit for capital equipment costs. TransFair USA CEO Paul Rice and Starbucks VP, Coffee and Tea, Dub Hay met today for a discussion that was broadcast live on the internet. In the discussion, both parties acknowledged that their relationship had changed from a contentious one back in 2002 to a partnership, a giant step in the right direction for the coffee giant. More on the Starbucks fair trade interview at Triple Pundit.

Tags: , , , ,

Leave Comments