Over the last little while I have been extracting myself from a community built on the mores and values of a generation that is completely removed from the comfort of my own. It seems that facebook’s sense of purpose has shifted to promote the individual, to validate existence, to coddle the insecure, and I am tired of it. I’m tired of the blathering updates, the motivational messages, and the cats, the damned cats. The false sense of belonging eats away at my core and it exposes the raw nerve of WTF am I doing. Fear not, I will not spout some paranoid conspiracy theory or delve into a Mcluhan-esque discussion of media, message, and masses because, quite frankly, it’s not worth the time. I just want to state the obvious. Facebook is the least effective form of communication. The first grunt between prehistoric people conveyed thoughts better than this electronic monolith of the twenty-first century. Cigarettes profited by creating an addiction and then filling the need. Facebook utilizes the need to belong and exploits it. On one hand quite brilliant, on the other quite sad.