Thomson Reuters and NPR recently conducted a health poll in which they surveyed consumers on their organic versus non-organic food preferences. The report, which you can read for yourself here, showed that consumers preferred to eat organic over non-organic foods, even in the 65+ age group. 60.6% of people in the 35-64 age group preferred organic, with an average of 57.6% across all age groups.
34.2% of people in all age groups prefer organic foods because they are concerned about toxins in non-organic foods. Out of those who expressed a preference for non-organic foods, the overwhelming reason was that they found organic foods too expensive. The survey also showed that the more education a person had, the more likely they were to have a preference for organic foods.