At the ZDNet IT Priorities Roundtable discussion last week in Singapore, it was determined by the panelists that to not include green products in a marketing mix is a bad move on the part of tech companies. Specifically, nobody wants to hear that a product is not green, and the failure to point it out on the label can automatically make CIO’s and IT buyers think that it is not.
CIO’s also want to be told exactly how a product is green and how it can help change user behavior within their organizations and to save money.
The location of the panel discussion may very well have played into its results; Singapore is known for being one of the most environmentally forward countries in the world, in all industry sectors. The new 50-hectare CleanTech park in Singapore is just one green tech initiative on the part of the small country to green working environments and their technology.