Fresh Fuzz

Within the walls of an eco-friendly mattress company

Essentia Blog

Pick Your Favourite Environmental Game Changer: Huffington Post

by freshfuzz October 2nd, 2009 - No Comments »

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The Huffington Post has collected a fine list of ten green people that they are asking you to vot for the best Environmental Game Changer. Five of them are:

Ken Cook, Environmental Working Group
This whistle-blower group has blown the lid off of BPA, mercury in tuna, farm subsidies, and just about every dirty secret they can uncover.

Roger Doiron, Kitchen Gardeners International
Roger promotes the most local of local food; that which is grown in your garden.

Graham Hill, Treehugger
Hill used tech savvy to push the green movement forward into the 21st century with this groundbreaking site.

Gary Hirshberg, Climate Counts
While he’s on the list for his Climate Counts group, most may know Hirshberg through his iconic Stonyfield yogurt brand.

Annie Leonard, The Story of Stuff
Leonard’s simple video about mass consumerism has been featured on our blog.

Visit Huffington Post to see more and cast your vote for your fave Environmental Game Changer

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Stonyfield Farms Yogurt – Stirring It Up

by freshfuzz November 11th, 2008 - No Comments »

Stirring It UpI just finished reading “Stirring It Up”, the story of the founding and business growth of Stonyfield Farms.  The book was written by its founder, Gary Hirshberg.  Hirshberg and others founded Stonyfield on the principle of keeping business green and keeping the standards high for the taste of the yogurt.  They correctly assumed that this business model would attract a cadre of devoted customers and right they were – Stonyfield Farms is one of the biggest success stories in green business.  I’d highly recommend the book to any business owner, not just someone with a “green” business.

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