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Within the walls of an eco-friendly mattress company

Essentia Blog

Keetsa Mattress

by Jason May 12th, 2008 - 4 Comments »

Keetsa Mattress CompanyJoe Alexander, the sales & marketing director over at San Francisco based Keetsa mattress store called me today.

He wanted some spec sheets on our products and we had a little chat. I guess he was fishing for some info on the competition. (no clue who he was until after the call when i Googled him)

He should have told me who he was. We’re not threatened by Keetsa in the least. As far as i’m concern there is no competition…lol….keep reading.

Keetsa sells spring mattresses…we’re not spring. Our natural foam mattresses start at $2000 which are his top-of-the-line spring mattresses. I’ve referred people over to Keetsa when their budget restricts them to synthetics. I’d much rather they buy a Keetsa than a Sealy or Serta, hands down. The only thing we have in common is that our customers care about the environment.

Bottom line, once people understand what we bring to the table and they can afford an Essenta, it’s very difficult not to want and buy one.

Keetsa seems to be doing pretty well. At least they’re trying to make eco-friendly mattresses.

So Joe, don’t be shy to give me a call if you have any more questions. ;-)

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Brand Name Mattresses – Yes or No?

by Jason January 6th, 2008 - 2 Comments »

To brand name or not to brand name when it comes to mattresses?

Sealy, Serta, Stearns and Foster are very powerful brands. Do they offer the best quality mattresses? Is it better to buy a brand name mattress? Are you choosing based on fear of making the wrong decision?

You associate these brands with quality mattresses but do they really offer a quality products that last? Do any of your friends say “i just love my Sealy mattress”.. none of mine do …. but Tempur-Pedic owners preach Tempur like a religion.

The mattress industry is one of the few industries that still offer products few know anything about. Spring quality, IDL, mmHg, fabrics, fire retardants, durabiliuty etc, so big brands still have a stronghold on the bedding industry because the consumers are not empowered by knowledge. Serta or Keetsa……well Serta of course right?

Making a decision based on fear is still very real when choosing a mattress. Take your time, do some research and read the reviews. You’ll be sleeping on it every night for the next 10 years. ;-)

Ask your us your mattress questions, we’re here to help.

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