Fresh Fuzz

Looking At The World Through Green Coloured Glasses

by Matt December 16th, 2011 - No Comments »

What do you think… Are sustainability focused products of a better quality than less consumer conscious products? With all of the green-washing occurring lately, it can be hard to find out which products are the real deal.

On one hand, in order to make the leap to a more sustainable item, a company must plan and put more time into their product line. Throw in ingenuity and creativity and voila, you have better products to offer the public. Our natural world benefits too!  That is, the social benefits and environmental benefits tend to go hand-in-hand and our world improves a little when humans start to care more and develop better environmentally friendly products, hurrah!

Sustainability focused products may be 100% biodegradable, are usually created from renewable sources, or from recycled post consumer products.  These products do seem more appealing to an ethically minded shopper.

On the other hand, one could see that some companies could use sustainability marketing as a form of  green-washing.  Waving the flag of corporate responsibility does not necessarily mean that a given company is above board in other areas, such as fair labour practices.

Seriously, government regulations and definitions leave a lot to be desired. For example, “free range” is a term used to describe meat products, usually chicken, available in the market place, however the United States Department of Agriculture does not specify the size of the outside area available to the animals,  or the amount of time an animal has access to this area. So chickens could be let out of their cages and immediately herded back in, and be considered free rage. Business’s exist to make profits and so having something ethically branded could presumably be done at the least cost and the buyer is left to beware, or rather, needs to become  better informed.

So how do you qualify good quality green/sustainability driven products from those that are merely green-washed for the latest buck?

First and foremost, get critical.  Do your research on a given product.  Ask questions, call up the corporation supplying the product, look at reviews, and ask your friends.  Green marketing, if done for the wrong reasons can be there to paint a merry picture of not such a happy scene.

I’m not saying companies are perfect, as there will always be something they can work on. For example, maybe drafting a Social Responsibility Report, or reducing unnecessary consumption, BUT green-washing is like bull-_ _ _ _.  It misleads the consumer.

Check out this Youtube video (I promise the lights will come on, you’ll see what I mean)!

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Becoming a conscientious consumer is not always going to be easy, but the more you know the better off you will be.

 

 

 

 

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Contemplations on Time

by Matt June 28th, 2011 - No Comments »

Within time you can gain a lot, or you could lose a lot, depending on what you value.

Without time on your side, you may wish you had spent your time more wisely.

Time allows for choices, and takes away choices.

What can be done now, may not have been possible then, and vise versa.

 

Time is relative to the society we live in.

Yet, time is not so relevant to the natural world.

The natural order has its own time, and changes to its own rhythms.

 

The tides come and go as the moon does,

The sun comes up and goes down,

The birds fly south when it is time.

 

And those beautiful flowers know their time to marvel the passers by. Be it a bee, or a person walking, they create contemplations of the eye as their flowers bloom into life.

 

Time is noted in minutes, seconds, moments, events, memories, feelings, seasons, and in songs.

 

Time is short, or it can be long.

Time does not repeat, unless it is necessary.

Oh, to savor the moment.

Time is forward moving.

 

There is a time to take action,

A time to be still,

A time to think deeply,

There is a time to be quick and a time to be slow.

 

What moves you is what matters.

If something moves you that doesn’t thrill you,

Then it is time to re-think your choices,

It is a time to make changes.

 

All in all, time is what we make of it, so cliché.

 

There is a time to wake up and a time to sleep.

A time to be inspired,

A time to celebrate,

A time to listen,

A time for truth.

 

Time, time is a passionate tick within a grandfather clock of enormous proportions.

A feather on a current of infinite possibilities: time.

 

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Little Charlie Tucker- Stargazing

by Crystal April 8th, 2011 - No Comments »

One of little Charlie’s favorite things to do with his dad was stargazing. On those special nights, little Charlie got to stay up well past his bedtime and watch shooting stars.

The best part, though, was that the conversations with his dad, and the questions that came up while they looked out into the big starry night, were so different and intriguing from the usual things Charlie thought about during the day.

There was something about the cool air and the silence that left him open to contemplations of life. This reflective thinking enlivened Charlie, and the time with his dad, he very much treasured as well.

As they sat on their back porch with their feet dangling, Mr. Tucker began to speak softly, “Charlie, can you hear the crickets and the frogs? Listen carefully.”

“Yes, they seem to be talking to one another, dad,” said Charlie, as he listened carefully and thought to himself that he would love to hold onto this moment with his dad for the rest of his life.

“Oh wow,” his dad said excitedly as Charlie was looking off into the backyard to see if he could possibly spot one of the frogs ribbetting, or even a cricket that would maybe jump into the moons’ rays.

“Oh no, was it a shooting star, pops?” Charlie asked, quickly shifting his attention back up into the sky. He moved a bit closer to the edge of the porch, as if to have a better view of the big, bold, star-studded, night sky.

“Yes, it was a big shooting star, and it had a long tail on it,” Mr. Tucker replied, pointing first at where the star had come from and then to where it had disappeared.

“Why don’t a lot of my friends stargaze with their families?” Charlie questioned, while still looking for another shooting star.

“I think a lot of people, and maybe some of your friends’ parents, have lost touch with the natural world and its glorious gifts like the stars. You know, people who live in the city can’t really see the stars that well either, so there is that, too,” he replied.

“I see, and then those people in the city should have stargazing tours and go way, way up into the mountains to see the night sky,” Charlie replied.

“That’s not a bad idea, my little man,” Mr. Tucker said, pulling Charlie closer beside him to keep him warm.

“Wow, look,” Charlie said in awe, as he pointed up in the sky and followed another star’s descent with his keen little eyes.

“Amazing,” Mr. Tucker replied, as he and Charlie both fell silent for some time as they watched the sky.

Breaking the silence, Mr. Tucker asked, “Do you want to go fishing? I know this big crater-lake up in the Interior, and the stars are even more amazing than tonight.”

“Fishing? Really? I’d love to go fishing, pops. That’s so exciting,” Charlie said, looking up and leaning into his pop’s shoulder again to continue stargazing.

“It is so dark up in the Interior, Charlie, you won’t be able to look for frogs after sunset, and you can’t even see two feet in front of you when you are walking at night. That’s how dark it is,” Mr. Tucker said, as if remembering.

“Really? Wow!” Charlie replied.

“Always remember to make time to look at the stars as you get older Charlie. Life can get pretty busy, but the time you spend with the natural world will always keep you fresh and vital,” Mr. Tucker said.

“How could I live without the stars? Every day I look to the sky, dad. I know there are stars out there, behind the clouds, and behind the blue sky,” Charlie responded, feeling huge appreciation for the sight before his eyes.

© 2011 Crystal Buchan

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