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Essentia Blog

Hilarious PSA Illustrates Importance of Scooping Doggie’s Poop

by Angela July 14th, 2011 - No Comments »

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While they leave the green reasons for bagging doggy poop up to everyone’s common sense, a creative agency in Seattle did a really fine job with this PSA about scooping doggy poop to keep Puget Sound Clean.

If you’re a bit fuzzy on why you should be scooping poop, the city of Guelph has put together a great blog post on the subject.

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Anti-Meat video made to look like Pharma ad hilarious

by Angela March 11th, 2011 - No Comments »

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Happy Friday! Here’s a little laugh to start off your day; an anti-meat video made to look like a big pharma ad.

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The History of Fossil Fuel Addiction in a Five Minute Documentary

by Angela November 12th, 2010 - No Comments »

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This great video was produced by the Post Carbon Institute, who are devoted to transitioning the fuel economy from fossil fuels to green energy. From their “What We Do” page:

“Post Carbon Institute has gathered 29 of the world’s leading experts to point the way forward through a systems oriented, interdisciplinary, and collaborative approach. Through strong partnerships with the Transition Initiative movement and other leading innovators, we work to transform lives and communities through a powerful combination of integrated thinking and replicable direct action. These symbiotic relationships among on-the-ground leaders and grassroots organizers provide the opportunity to immediately implement and test generated ideas and strategies.”

Pretty funky little organization, if you want to get involved with fighting climate change and promoting green energy. They are based out of California.

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The Rebirth of Thrift and Edward Bernays

by Angela December 25th, 2008 - 1 Comment »

There is probably no better day to write about the return of thrift than on Christmas day.  This year many cut back their spending and probably feel badly about it.  Why do we feel badly that we can’t spend more money on our loved ones?

If you ask your grandparents, or even those over the age of 30, presents weren’t something that filled up entire living rooms unless our parents were stinking rich.  Generally we got one big toy and a bunch of clothes and that was it.  We aren’t depriving our children if we give them the same – we’re teaching them how to be healthy consumers both for themselves and the planet.

The following video, a BBC documentary called “The Century of the Self – Happiness Machines”, goes into the whole history of modern marketing and how its fathers used psychology to turn “wants” into “needs”.  It’s a bit of a long haul, but you’ll find it extremely fascinating.  What’s really scary is that it isn’t even a conspiracy theory – it is how we ended up in the consumerist mess that has created the ailing portions of our economy.

A new economy is emerging even as we speak.  Social media and the internet have created a transparency and accountability to the modern consumer that did not exist even five years ago.  In this new economy, businesses that make quality products over mass-marketed schlock will succeed, because friends will not just tell friends about them, they will post blogs about them.  The consumer is being given back the power that Bernaise and his cronies wrested away from them when they started using psychological methods to repattern our thinking.

Part one of the video is posted below.  To see the rest click on it and you will be taken to its YouTube page where parts 2, 3, and 4 are listed down the side.  Enjoy.

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Google Taking on the Environment

by Jason October 19th, 2008 - No Comments »

Eric Schmidt, CEO of Google, speaks at the Commonwealth Club about rebuilding the Energy Infrastructure of the United States. It’s so refreshing to hear him speak. Very interesting! A must watch.

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Algae Biodiesel – The Next Big Thing?

by Angela September 23rd, 2008 - No Comments »

Biodiesel fuel has traditionally presented a conundrum – take up a percentage of the world’s fuel supply, but reduce dependency on oil.  Algae biodiesel gets rid of the one major drawback of traditionally produced biodiesel.

Solazyme recently announced that it had invented the first algae biodiesel jet fuel, a fuel which will significantly reduce the traditional carbon footprint associated with flying.  Last week, Sapphire Energy received $100 Million in venture capital funding to pursue the production of commercial amounts of algae biodiesel, some of which came from the investment company owned by Bill Gates.

Algae is the fastest growing plant in the world and does not require soil or drinkable water to grow.  Algae also absorbs carbon dioxide as it grows, making algae biodiesel fuel production “carbon neutral”.

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Fluoride in Water Banned in Western Europe?

by Jason August 23rd, 2008 - 1 Comment »

There’s a growing debate on whether we should be fluorinating our waters.

Holland has banned fluoride in their water…. and this is coming from a country that exports fluoride.

Fluoride can be found in everything from pesticides to tea, vaccines, medication and apples. Due to the growing exposure is there still a need to have it in our drinking waters?

According to fluoridation.com “99% of western continental Europe has rejected, banned, or stopped fluoridation due to environmental, health, legal, or ethical concerns.”

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Genetically Modified Life is Irreversible

by Jason May 23rd, 2008 - No Comments »

Genetic modified foods are the most frightening environmental catastrophes I’ve come to know. Most pollution is reversible but genetic pollution is truly dangerous because it is not. Monsanto, worlds largest manufacture of GMO seeds and the pesticides that follow, have a history of manufacturing products with devastating health consequences. Remember PCB’s, DDT, Agent Orange and Aspertame? These are not people we should be trusting with our food and the health of our planet.

Now welcome to the world of genetically modified fish

Greed is the sole reason for genetic engineering, don’t let anyone tell you otherwise. Do your best to choose non GMO foods and starts talking to your friends about this. These companies cannot compete against us as a whole.

More reason to choose organic ;-) …. it’s for the good of everyone.

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Food vs Nutrition – Michael Pollan

by Jason May 6th, 2008 - No Comments »


Watch this….just do it.

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BioFuels Make no Sense

by Jason January 30th, 2008 - No Comments »

I hear congress talking about biofuels constantly. Who’s benefiting?

BioFuels or Agrofuels are the creation of large agribusiness corporations. They’re not green or sustainable.

South America, southeast Asia and Indonesia are clearing land and deforestation is rampant. They use massive amounts of herbicides and pesticides on their crops polluting the water system.

Substituting just 10% cent of fossil fuels to biofuels for all our vehicles would require about 40 per cent of the entire cropland in Europe and North America according to www.davidsuzuki.org.

That’s not even considering the energy requirements to produce some biofuels and the greenhouse gas emissions emitted from these plants. So enough with biofuels already.

More information can be found here www.ran.org
Cargill, Archer Daniels Midland and Bunge are benefiting and are partially responsible for this global catastrophe.

Who raises ppl like this anyhow? :?

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