The world’s only natural memory foam company

our story


From Jack

I never thought I’d be in the mattress industry.

It all started when a family member was diagnosed with cancer. Physicians made me aware of the toxins in everyday items like couches, paint and even traditional mattresses.

My family had been in the latex foam business for years and supplied most major brands. I studied the industry and realized that mattresses were manufactured with poor quality components, filled with chemically derived foams treated with harsh chemicals and layered together with glue.

In looking for alternatives I realized there weren't any. I decided to research and developed something different, memory foam made from natural ingredients. I tried offering this foam to major mattress brands but most weren't interested because of the high cost. Those who did buy it only integrated an insignificant amount in order to promote the foam's natural qualities.

As I evaluated brand after brand I realized the industry wasn't overly concerned about consumer health or product quality, just catch phrases and profit margins.

That's when I founded Essentia, more than a brand; a commitment to comfort and quality, without compromise.”

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From Us to You

  • Sourcing
  • Essentia
  • Shipping
  • You
  1. Hevea Milk: Milky white "sap" of the Rubber tree, collected much like Maple tree sap. Our hevea milk is sourced from Indonesia, collected from Rubber Plantations where acceptable working conditions are maintained and there is no practice of child labor. This milk is processed to make our natural memory foam and Dunlop Latex Foam.

    Dunlop Latex: A rubbery foam made from Hevea Milk (rubber tree sap) which is known for its durability, support qualities and purity. We use natural Dunlop latex foam, the finest natural latex foam available.

    Organic Essential Oils: A natural and healthy alternative to man-made oils or petroleum, we use organic essential oils. Grapefruit seed, cone flower essence and jasmine essence all help us achieve proper consistency in our natural memory foam while providing soothing and rejuvenating properties to the body and spirit.

    Natural Plant Extracts: As a substitution to harsh toxic chemicals used in conventional memory foam, plant extracts such as hydrolyzed corn help us achieve the proper consistency for our natural memory foam.

    Organic Cotton: Every Essentia mattress is covered in unbleached organic cotton.

    What does organic mean? Grown without chemicals, synthetic fertilizers or pesticides. Organic helps retain the health of our planet and its people by:

    providing safe work environments for cotton field workers, eliminating the use of damaging synthetic pesticides ensuring soil fertility is maintained and improved.

    25% of the world's chemical pesticides are used to grow cotton when only 3% of the world's farmland grows cotton. Choosing organic cotton makes a huge difference.

    Animal Free Our mattresses are Vegan, containing no animal products.


    As 1 of only 2 latex foaming companies in North America we not only have complete control over every ingredient and component used to make the healthiest mattress possible, the environmental benefits of foaming are significant.

    Instead of importing latex foam components from Europe or Asia, we simply import the rubber tree sap to make our natural memory foam.

    This takes close to 80% less space than importing finished latex foam. It also significantly cuts down on fuel consumption in transportation, which allows for better prices and supports the North American economy.

    Manufacturing and distributing Essentia products from a single common location, our team works together to make it all come alive. Made in Canada, all our products are manufactured by the Essentia team, just outside Montreal, Quebec.


    Shipping mattresses around the world is no small feat. With a little help from UPS+FedEx and our Roll Pack Machine it all becomes possible. It takes special machinery to compress, roll and pack some of the heaviest mattresses in the world.

    The industry had never compressed a product as dense as ours. Upgrading compressors, motors and and a gentle re-tool of a custom Italian-made Roll-Pack Machine made it possible.

    Thanks to this, almost all our products are delivered via UPS or FedEx. The ones that aren´t, are simply too heavy for standard delivery methods.

    75% Less Space is Needed

    What does roll packing mean for the environment? It means they take 75% less space in a truck and 75% less packaging.

    Our boxes are made from 100% recycled paper. 99% post consumer, 1% post industrial.


    With every purchase our environmental footprints can be big or small.

    When it comes to mattresses, biodegradable is the way to go.

    At the end of its life your Essentia mattress will biodegrade in just 3 years when exposed to the elements; wind, rain, sun. Or find a mattress recycler in your area to extend the life of your mattress.

Learn More

Essentia mattresses now on Hippocrates Health Institute campus as an integral part of the Life Transformation Program!

Tests & Certifications

See the results ➜

We live to

share the love

Every Essentia store is part of a community and we do as much as we can to get involved with local charities, causes, artists and organizations.

This is why you’ll find us throwing events to help stop the culling of wild horses in Calgary, running silent auctions to raise funds for food banks in Vancouver, having clothing drives to support fire fighters in Denver or hosting cat rescue adopt-a-thons to show some love for our furry friends in Toronto. Not to mention the local artists that get the opportunity to host their first solo shows in our beautiful spaces. Suffice it to say, the Essentia team is a passionate bunch!

Pop in to an Essentia location to see what we’re up to or send a quick shout out @Essentia to get involved.